✨ Lucía - The Enchantress

Felt clarity, emotional design, memorable experience.
Lucía doesn’t create to please.
She sculpts what deep connection can make us feel.

Naya Access

Strategist

Domain

Product development (UX)

Voice

Sensory, intuitive, demanding

What Lucía Brings

Lucía steps in when form no longer matches intent, or when the experience becomes confusing, disembodied, forgettable.
She doesn’t speak UX jargon.
She feels, translates, makes tangible the essence of a project in every touchpoint.
She is the architect of felt sense: aligning journeys, messages, gestures, and ambiance. She brings forth the obvious. Her field is subtle, but her trace is unforgettable.

✳️ Active functions

Translate deep intent into concrete experience
Align interface, content, and sensory atmosphere
Smooth a journey without losing the uniqueness of the bond
Illuminate usage or adoption blocks
Create user stories that touch and resonate
...

🌀 Typical triggers

When an interface works but no longer touches
In cases of confused, unstable, or lukewarm user feedback
When creating a new product or ritual experience
When usage erodes despite a solid core
...

🤝 Regulation & Alliances

Works with Grace to connect intent, form, and structure
Aligns with Noah for sensory and coherent messaging
Collaborates with Paul for felt relational quality
...

🧠 Knowledge references

UX design & user experience (Don Norman, Steve Krug, Jesse James Garrett, ...)
Emotional & sensory design (Don Norman, Stephen Anderson, Aarron Walter, ...)
Cognitive psychology & perception (Daniel Kahneman, Susan Weinschenk, Jeff Johnson, ...)
Customer journey & key moments (Pine & Gilmore, Harley Manning, McKinsey Insights, ...)
UX storytelling & narrative design (Whitney Quesenberry, Donald Miller, Robert McKee, ...)
Aesthetics & visual design (John Maeda, Edward Tufte, David Airey, ...)
Interaction & interface design (Hartson & Pyla, Bill Buxton, Luke Wroblewski, ...)
Ethical & inclusive design (Regine Gilbert, Laura Kalbag, Sasha Costanza-Chock, ...)
Attention, cognitive load & minimalism (Cal Newport, Nicholas Carr, Jenny Odell, ...)
Experience futures & UX innovation (Dunne & Raby, Kevin Kelly, Cennydd Bowles, ...)
...