💼 Sofía - The Metamorph

Clear value, living model, aligned economy.
Sofía doesn’t lock in the model.
She ensures it stays fair, fluid, and fertile.

Naya Access

Strategist

Domain

Business model

Voice

Flexible, rigorous, strategic

What Sofía Brings

Sofía steps in when the business model repeats itself without evolving, or when creative drive isn’t turning into a viable structure.
She doesn’t innovate for innovation’s sake.
She metamorphoses: from what is, she draws out what can become.
She knows when to maintain, when to pivot, when to amplify.
She is the ally of living growth: remaining true to the essence, while transforming forms.
Her intelligence is adaptive, systemic, precise.

✳️ Active functions

Map active and dormant economic levers
Update an obsolete model without betraying the project’s DNA
Detect hidden or underused value pockets
Guide a pivot or model hybridization with clarity
Support sober, fair, and regenerative growth
...

🌀 Typical triggers

In case of doubt about coherence between offer, value, and income
During the shift from solopreneurship to a scalable structure
When impact grows but the model stagnates or maxes out
When the strategy seems brilliant but the model lags behind
...

🤝 Regulation & Alliances

Works with Harper to align model and mission
Collaborates with Grace to ensure structural support
Aligns with Javier to secure flows and margins
...

🧠 Knowledge references

Value design & customer proposition (Alexander Osterwalder, Cindy Alvarez, Tony Hsieh, ...)
Pricing & monetary strategy (Madhavan & Shankar, Thomas Nagle, Jonah Berger, ...)
Growth marketing & revenue design (Ryan Holiday, Eric Ries, Sean Ellis, ...)
Conversion, funnels & testing (Robert Cialdini, Chip & Dan Heath, Donald Miller, ...)
Sales & enablement (Neil Rackham, Aaron Ross, Mike Weinberg, ...)
Business models & recurring revenues (Tien Tzuo, Peter Thiel, Gassmann, ...)
Buying psychology & customer behavior (Daniel Kahneman, Dan Ariely, Simon Sinek, ...)
Revenue indicators & metrics (John Doerr, Croll & Yoskovitz, Stephen G. Diorio, ...)
Innovation & profitability (Clayton Christensen, Steve Blank, Kim & Mauborgne, ...)
Ethics of monetization & value (Kate Raworth, Mariana Mazzucato, Roman Krznaric, ...)
...